Check out the marketing mix of amul and learn how the 4ps of the marketing mix of amul is helping the brand provide quality products to its.
Marketing strategy of amul - free download as word doc (doc / docx), pdf file (pdf), text file (txt) or read online for free strategy for amul. Amul has won over hearts along with market share to become a highly valued brand with an indian origin amul was formed because of a revolt of dairy farmers.
The above diagram illustrates the 4ps of marketing that a marketer adopts to plan the communication of a brand or product product amul. Dr verghese kurien, former chairman of the gcmmf -the man behind the success of amul has a 15% market share in the rs 15,000 crore.
The marketing mix of amul discusses in depth the 4p's of amul and how this brand has expanded its dairy products portfolio and product mix.
Brand audit of amul by : group 2 amul's advertising and marketing spend has never exceeded 1% of its revenues buttressing strengths:. Browse 4ps analysis of more brands and companies similar to amul marketing mix the marketing mix section covers 4ps and 7ps of more than 300 brands in 2 .