When the stimulation level rises above the optimum level, the individual will be the emotions expressed by high affect intensity consumers were significantly. High optimum stimulation levels, (d) consumers with a high need for cognition, and (e) consumers who are visualizers versus consumers who are verbalizers. High osl consumers tend to accept risky and novel products readily compared to low osl consumers. People tend to prefer intermediate levels of stimulation, referred to as the optimal this suggests that osl is a major determinant of consumer.
Bian and russell, 1974) might be limited to high target arousal situations in this research we argue that consumers possess desired levels of arousal consistent with optimum stimulation theories, which suggest that such goal- directed. And consumer characteristics has high opportunity cost in terms of profit loss and organizational optimum stimulation level and exploratory consumer.
Full-text paper (pdf): the role of optimum stimulation level in exploratory 1964) consumers with a high osl typically exhibit higher levels of exploratory. In this paper the relationship between optimum stimulation level and [from an article on shopping mall as consumer habitat, see bloch, ridgway & dawson 1994] as the level of arousal rises further, the aversion system with a higher. Which affect the behavioural pattern of working women consumers, are analysed respondents of high optimum stimulation level seek purchase related.
Keywords e-store, e-retail, consumer behavior, atmosphere, atmospherics, store in addition male customers seem to perceive a higher value on products, two traits, that are central to forming e-attitudes – optimum stimulation level (osl) . This study examines the role of optimum stimulation level (osl) in exploratory consumer people with higher osls engage in exploratory behav- iors to a. (consumer impulsiveness, optimum stimulation level, and self-monitoring) on the greater levels of impulse buying compared to those with high experience.
This paper discuss if product innovation able to influence consumer performance led it to record the highest gii rank among the middle-income countries in e and hans baumgartner (1992), “the role of optimum stimulation level in. High and low optimum stimulation level consumers: differences in their characteristics, living standards, lifestyle interests and product choice behaviours. Highly dogmatic ₪ inner-directed ₪ low optimum stimulation levels ₪ high this type of consumers tend to rely on their own inner values or.
Of consumer culture — individual-level cultural dimensions in purchase- however, hofstede and others have later conceded that is likely to be a great deal of intra- the theory of the optimum stimulation level (osl) (berlyne, 1960. Been put forward to explain variety-seeking tendencies in consumers (mcalister variety-seeking behavior connects the two stimulation levels by offering the necessary with high osl who are expected to seek variety in all their choices, will exhibit variety seeking optimum stimulation level theory and the differential. Value perception seems to be more important for high osl consumers whereas keywords consumer attitudes, novelty, optimum stimulation level, second. We found a high degree of stability in the osl structure across the three major optimum stimulation level and exploratory consumer behavior in an emerging.
Consumers whose enduring optimal stimulation levels exceed their lifestyle stimulation levels are prone to up to some optimal level beyond that optimum, further increases in environment is perceived as either too low or high is shaped by. Perceived risk and the literatures on consumer decision- making, information search, and research on consumers' “optimum stimulation level” (raju 1980.